The Lean Bootstrapper

Lifetime Tech deals and Digital marketing for Entrepreneurs

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The Challenge

The Lean Bootstrapper was created with one aim in mind – To serve the Entrepreneur trying to develop a new BUSINESS or PRODUCT from scratch for an existing market with initial self-funding and little or no resources in the shortest possible time.

Smartecniqs  was enlisted to develop a platform to cater for two classes of entrepreneurs; The Product Launcher and Business Owner. The Product Launchers are able to use the platform as a launchpad for product introduction to the crowded marketplace and early adopters. While Business Owners are able to find and harness the right technology solution that has the potential to transform their business for better.

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The Website

Lean Bootstrapper landing page was designed following a simplistic approach. The UI was created with the brand colors in mind using simple layout design, white spaces, forms and other design elements and effects.

Strategy

The website implemented features clear-cut layouts to list deals. Including opt in forms, reviews management, product sharing etc.

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Result

Overall, the combination of these approach resulted in a branded professional website with fundamental features requested by the client.

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