SOCIAL MEDIA MANAGEMENT

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Social media management infographic mobile

Form a deeper understanding with your audience and boost your sales

Tell your story, Drive engagement, Grow revenue

Consumer interaction with brands on social media has evolved over the years, the amount of advertisement and sales messaging propagated on a daily basis to influence consumer buying decision has made them more intelligent at analysing brands, and as a result keen to ignoring brands and content that they perceive to be unoriginal or extremely sales focused. 

This simple fact emphasizes the importance of connecting with your audience at a deeper level, which requires forming more than just a transactional relationship with them. So nowadays showing empathy and posting engaging content that is relevant to your audience is the key to win on social media.

Our team of social media experts are primarily concerned with establishing a solid bond between your brand and your target audience on social media. That is why we work with our clients to develop social media campaigns that will grow your audience organically.

Leverage Social Media Experts to Grow Your Business

The best way to engage with your already existing customers and prospective customers is through social media. Our interactive process of establishing, engaging, monitoring, and measuring the online presence of your brand, product, or service on social media platforms with specific goals and results ensures you enjoy many benefits such as:

Maximize Internal Resources

Having an agency manage your social media can eliminate the hassle of producing, launching, and optimizing your strategy by an in-house team.

Advanced Marketing Tools

Access to tools that can analyze billions of data points and provide actionable and industry specific insights for your social media marketing campaign.

Increased Marketing ROI

From increased brand awareness to improved sales, you will experience significant growth in returns of your marketing investments.

Attracting New Customers

A solid online presence with increased brand awareness helps to establish trust and build relationships with prospective customers.

What You'll Get

Having a clearly defined path for your social media strategy is crucial to the success of your brand online. An all encompassing social media strategy takes into consideration many factors regarding your business, your branding, and the desired outcomes of your social media campaign. Taking into account the extreme importance of brand development and community growth, measurable key performing indexes are also vital to determine your business’ success.

Every successful social media management campaign must measure certain metrics such as audience growth, engagement, website traffic and lead generation. Our team of experts keep tabs on all relevant metrics and also ensure your campaign delivers 101% value for your business some of which are:

Social Setup & Optimization

We'll launch your SMM campaign with optimized social media accounts if you have none, and you'll own them fully.

Social Media Account Audit

Analysis of your existing channels for consistency in language, branding, content and industry relevance.

Competitor Analysis

An in-depth research on how your competitors are managing their social media campaign to spot opportunities.

Social Media Strategy

A custom data-driven strategy for your campaign that considers your target demographic, message & conversions.

Advanced Marketing Tech

Gain access to specialized technologies that directly affect prospects and customers across their lifecycle.

Daily Network Monitoring

Regular checks on your social media accounts, observing the progression and engagement of your posts.

Creative Content Creation

Fully branded social media posts relevant to your business, industry vertical and target audience.

Personal Account Manager

Gain access to an account manager with expertise and specialization in social media management.

Transparent Reports

Monthly report on performance of your SMM campaign, reviewed with you by your account manager.

SMM Process

We follow a SMART approach in developing our social media management process, starting with setting SMART goals that align with your business objectives, we proceed to research your industry vertical, business, competition and audience. The output from the research is used to develop a strategy which we then execute in the next step by creating contents unique to your brand and audience in a monthly content calendar.

After execution we move into the listen and monitor phase. Here we perform more of social media growth optimization and daily maintenance which includes overseeing all social media activities such as comments, messages and reviews. Finally we’ll steadily communicate the progress of the campaign to you via regular reporting and monthly consultations.

The project execution follows a structured procedure that helps us to deliver your project on-time and on-budget. Your project will be broken down into milestones and modular tasks which will be led by a dedicated project manager who will coordinate a team of experts and setup a business centre for you so you have a centralised place to communicate and manage your project from beginning to end.

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Research

Research

We begin by carrying out series of industry specific research and analyse your current social media status to access the project needs and goals.
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Identify

Identify

We use data and analytics to find out the social networks your target customers are most likely to engage with the most.
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Develop

Develop

We develop a custom social campaign strategy using multiple data points from advanced tech that aligns with your goals and objectives.
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Execute

Execute

After strategy has been approved, we will create a content calendar and begin developing contents which you will review before posting.
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Listen

Listen

Through daily management and growth optimization we listen and monitor all the social media activities on your account.
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Reporting

Reporting

You will get monthly reports and consultation to bring you up to speed with the progress of the campaign and next steps.

SMM Service Plans

Our social media management solution has a lot of touchpoints that help companies of all sizes whether small or large organizations to manage their ongoing social media needs, build a loyal following and get noticed by new customers on social media platforms. 

Our team of SMM experts have experience in getting quality results for our clients while maintaining steady flow of amazing return on investment. Over the years we have managed to optimize our methodology, process and framework which allows us to keep the cost low and affordable. Whether you are looking to market your business on one social media platform or four, our team of social media experts can build a custom plan tailored to suit your exact needs.

BASIC

$400 / month
  • 2 Social networks included
  • $150 - $300 boosted post ad spend
  • $150 one time setup fee
  • Research and Analysis
  • Social account creation (if required)
  • Network audit and recommendations
  • Social traffic analysis
  • Social engagement analysis
  • Social media competitor analysis
  • Social brand reputation analysis
  • Business Page Optmization
  • Profile setup
  • Cover/header photo creation
  • Call to action creation
  • Third party app integration
  • Social Content Creation
  • Up to 30 social media posts
  • Up to 8 custom images/infographics
  • Social media content strategy
  • Social media content calendar
  • Engagement and Interaction
  • Social media polls - $150 / poll
  • Social media quizzes - $150 / quiz
  • Social media contests - $150 / contest
  • Social media surveys - $150 / survey
  • Monitoring and Listening
  • Daily social media monitoring
  • Brand reputation monitoring
  • Social Advertising
  • 1 free $100 ad spend advertising campaign
  • Social media advertising strategy
  • Campaign setup and monitoring
  • Conversion tracking setup
  • Project Management
  • Dedicated account manager
  • Online project mngt. schedule
  • Client social analytics dashboard
  • Reporting
  • Monthly report and analysis
  • Ads conversion report
  • Insights delivery

PREMIUM

$800 / month
  • 4 Social networks included
  • $300 - $600 boosted post ad spend
  • $300 one time setup fee
  • Research and Analysis
  • Social account creation (if required)
  • Network audit and recommendations
  • Social traffic analysis
  • Social engagement analysis
  • Social media competitor analysis
  • Social brand reputation analysis
  • Business Page Optmization
  • Profile setup
  • Cover/header photo creation
  • Call to action creation
  • Third party app integration
  • Social Content Creation
  • Up to 60 social media posts
  • Up to 12 custom images/infographics
  • Social media content strategy
  • Social media content calendar
  • Engagement and Interaction
  • Social media polls - $150 / poll
  • Social media quizzes - $150 / quiz
  • Social media contests - $150 / contest
  • Social media surveys - $150 / survey
  • Monitoring and Listening
  • Daily social media monitoring
  • Brand reputation monitoring
  • Social Advertising
  • 1 free $200 ad spend advertising campaign
  • Social media advertising strategy
  • Campaign setup and monitoring
  • Conversion tracking setup
  • Project Management
  • Dedicated account manager
  • Online project mngt. schedule
  • Client social analytics dashboard
  • Reporting
  • Monthly report and analysis
  • Ads conversion report
  • Insights delivery
** All SMM plans come with an option to boost your social media posts and reach a greater number of targeted audience with paid ads. This is completely optional and you can choose to go for it or not.

FAQs

You can find answers to common concerns, questions and objections that you may have about the SMM process, offerings and service plans. If you did not find answers to your questions, you may request a free consultation

Social media management is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms, like Facebook, Instagram, and Twitter in order to achieve marketing communication and branding goals. It primarily covers activities involving social sharing of content, videos, and images as well as paid social media advertising.

We work on all the major social media platforms out there, these includes facebook, linkedin, instagram and twitter. When you engage us, we will perform a research to determine which social media platform is best for your business before proceeding to developing a campaign for you.

The short answer: Because your customers are on social media. Irrespective of what industry your company is in, your prospective customers are using social media everyday. It is vital that you sensitize them about your brand offerings, engage them and keep them connected to your brand so that you’re always their first option when they need a service or product you offer. A strong presence on social media also plays a major role in search engine visibility.

The main focus of our social media management service is to develop followers and engagements on your social channels. There may be increase in organic website traffic as these social media metrics increase but our paid social advertising services can effect a substantial and immediate increase in your website traffic as compared to social media management.

No, you don't have to provide us with content. Nonetheless, if you have content, you can send it our way and we will be glad to use it. We normally develop content that's unique to your brand, industry vertical and audience through the use of stock photography, graphic design and news from relevant sources.

The short answer? Yes. If the questions are not so technical or very specific to your business. But if they are then we will leave them for your in-house team to handle, as you will also be having access to the social media accounts at all times. Giving responses have proven to be helpful in creating a sense of authenticity with your audience and ultimately increases your reach.

The major key performance indicators (KPIs) we keep track of are followers, engagement, and website traffic. These three metrics influence sales and your business growth on social media in the long-run. In our monthly reports, you will see these metrics increasing, and we will track what is working so we can improve and do more of it and also what is not working so we can adjust it or stop doing it.

Followers increase and growth can be contingent on advertising and how optimally refined your campaign is especially on Facebook. We normally deliver organic increase in followers to the tune of 100 to 300 every month across most of the social networks.

We recommend that our clients engage this SMM service for a minimum of 6 - 12 months in order to see highly remarkable impact on conversions because the focus is awareness, followers, engagement and word-of-mouth. But generally some impact is noticeable within the first 30 days. If you desire immediate conversions in a short while then you should back up your social media management with our paid social advertising service.

Your project will be assigned a dedicated social media manager which may have experience working with other similar businesses in your industry vertical. This person will be working with a team of other experts and report deliverables to a project manager before sending out to you. The social media manager will serve as the main point of contact, interfacing between your team and our team.

Feedbacks From Our Clients

We have been chanced to create beautiful experiences for a number of clients who have now turned family. Our utmost desire is to see our client’s business flourish by leveraging on the digital opportunity to increase revenue.

astral client
Frustratingly the Website template we purchased did not work how I wanted. To shorten the launch process we engaged Smartecniqs, who quickly and efficiently developed our business website and worked out the nuances of the template. Now people look at the website and comment on how professional it looks.
sbs client
My studio just launched our completely revamped website and we couldn’t be happier with the way the site turned out, and our experience with Smartecniqs Digital Solutions. They transformed our old and outdated website into a modern and incredibly attractive site. My project meetings with them yielded results in a short time

OLANIYI OLAYEMI

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Shahorla Beauty Studio

aysha client
I have hired Smartecniqs for several web design projects for my online education platform and every time I have been more than happy with the results! Eyiowuawi goes out of his way to make sure I am completely satisfied with every element of my website. He has become a permanent part of my virtual ‘tech’ team

AYSHA VAN DE PAER

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Aysha Van De Pear

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