EMAIL CAMPAIGN MANAGEMENT
Communicate the right message, to the right person, at the right time
Stay Connected With Your Existing and Potential Customers
Email marketing is the best way to directly communicate with your existing customers and potential customers. It provides an opportunity to reach a wider audience and quickly form valuable and personal relationships with your customers on a large scale through 1 – 1 message personalization. The effectiveness of your email marketing endeavours depends on how efficient your campaign management process is.
Email campaign management consist of diverse interlocking activities that includes list management, list cleaning, segmentation, campaign calendar, automation map, template setup, A/B testing, email copy update, performance analysis and reporting. Hence maintaining proper running of the entire process can quickly become daunting and time consuming.
Not to worry, we are here to take away the stress of managing all your email campaign tasks from you. Our campaign management experts can take care of your end-to-end email campaign management and we don’t stop there, we curate well designed and well executed email marketing message that reminds prior and existing customers, as well as potential customers to visit your website while providing them with an incentive to do so.
Email Campaign Management That Drives Business Growth
Because we believe that customer retention and relationship building is the long term goal of every email marketing campaign, we imbibe these objectives into all our email campaign management strategy. Engaging our strategic management process for your email campaigns guarantees that you experience a positive turnaround in the key metrics of your email campaign performance, which transcends to increased ROI and growth of your business. Some of which are:
What You'll Get
By using the right strategy, software, design & content we create drip campaigns and automation sequences that boost your annual revenue with ease. Our email campaign management service is structured to help speed up your sales cycle by moving prospects from one stage of your sales funnel to the next.
Because paying attention to details is our culture, we don’t just perform every activity involved in managing your email campaigns and stop there. In addition to that we take a deep dive into analyzing and optimizing all the key metrics vital to the success of each activity performed and your campaign in general. Some of which are: delivery rate, open rate, click-through rate, click-to-open rate, unsubscribe rate, bounce rate, spam complaints, email sharing/forwarding rate, social shares, list growth rate, enagagement over time, conversion rate, and overall ROI
Some of the activities that makes our email campaign management standout are
Email Campaign Management Process
Our management process is structured into three major stages. The first stage is On-boarding and setup where we assign a dedicated campaign manager to your project as well as support team that includes graphic designer and a copywriter. The campaign manager will consult with your team to ask relevant questions and discuss your email marketing goals. The answers you provide will be used to determine a suitable campaign strategy for your project. Other activities we perform at this stage include audit & strategy, campaign calendar setup, third party integrations and email template productions.
The next stage is the Campaign execution where we gather campaign assets, setup the campaign, get your approval and deliver the campaign with adequate analysis before moving into the third stage which is the Monthly analysis phase where we gather performance results, perform strategic analysis, setup monthly KPI, optimize and update the campaign calendar for next month execution.
The project execution follows a structured procedure that helps us to deliver your project on-time and on-budget. Your project will be broken down into milestones and modular tasks which will be led by a dedicated project manager who will coordinate a team of experts and setup a business center for you so you have a centralised place to communicate and manage your project from beginning to end.
Email Campaign Management Plans
Maintaining constant communication with your customers makes them aware of your products and service offerings at all times. This automatically boost the chances of them making a purchase from you instead of your competition. Statistics show that for every $1 spent on email marketing, an average return of $32 is expected, so email marketing is a proven way to reach more customers for less money.
Our management plans includes lots of great features that ensures you get very high ROI while spending the least possible amount on your campaigns. We have factored in some of the major aspects that affect the cost of an email campaign such as:
- Integrity of Email List: Because our management plans do not include list building, we take time to verify the quality of your list by identifying faulty email address and inactive subscribers. This will prune your list, improve your open rates and click rates in the short term and improve your overall email deliverability in the long term.
- Email Service Provider (ESP): Choosing the right email marketing software is vital to the success of your campaign. If you currently use an ESP different from the one we recommend and you want to stick to it, we will work with what you have. But it is advisable to switch to our ESP to enjoy extremely advanced features available on it plus migration is free.
- Campaign Frequency: Our plans are billed monthly and campaigns are structured to be sent monthly, so the frequency of send is once in a month and the prices have been optimally minimized respectively. If you desire to send your campaigns weekly, we can adjust the plans to suit your needs.
- Email Design Complexity: Our email designs are created from templates customised to fit your brand and campaign message which are all high quality premium designs. If you desire extensively designed email and custom templates, we can adjust the plans to suit your needs.
WHAT YOU'LL DO
Content: You have to provide the contents/campaign assets which include copy, creatives and other assets to be used in the emails.
Planning: Provide vital information needed to understand your business, products and results of past campaigns.
Access: Provide access and login details to third party digital resources and platforms used in conjunction with your email marketing.
Strategy: Actively contribute to the planning of your email campaign strategy and campaign calendar outline.
Maintenance: Steady communication to discuss campaign strategy, results and next steps monthly.
WHAT WE WILL DO
Content: We provide a specific amount of content for fully managed plans which can be increased as needed but you’ll provide the content for partially managed plans.
Planning: We conduct research on your business & products. Analyse and audit your current & past email campaigns.
Access & Integrations: We integrate other third party platforms you use with your email service provider.
Strategy: We create effective strategy for your email campaigns that gets you good return on investment.
Campaign Execution: Execution of email campaign following the planned email calendar.
ESP stands for Email Service Provider, simply put an ESP is a tool that is used to automate email campaigns. Examples of ESPs are Mailchimp, Constant contact, Activecampaign etc
We work with many email service providers, basically we can work with any ESP. But first, we review the ESP you are currently using and make recommendations for changes if the need arise. Certain factors determine which ESP we recommend and may include use case, size of your business etc.
Email automation is the process of planning emails with the use of predefined rules inside an ESP, that are automatically sent at specific time interval or triggered by the action or inaction of a recipient on a particular website. They are usually dynamic and content received by individual recipient may be different based on the rules set inside the ESP. Example of email automation is Abandoned cart emails campaign.
This is generally the process of maintaining good condition of your mailing/subscribers list. It entails activities such as finding out inactive contacts and removing them from the list, ensuring a contact's data is correct, ensuring all your subscribers do not opt out of the list etc.
No, we do not promote email list in this service offering but we have another service plan that offer list building. What we do for this service offering is to help you come up with the right strategy to achieve your email marketing goals, develop a campaign, deploy and manage it
The metrics we keep track of to measure and optimize performance are delivery rate, open rate, click-through rate, click-to-open rate, unsubscribe rate, bounce rate, spam complaints, email sharing/forwarding rate, social shares, list growth rate, enagagement over time, conversion rate, and overall ROI
We recommend sending a unique campaign email every week. So that makes four emails per month, Maintaining this frequency for three months will help grow your brand awareness, increase your engagement and website clicks within a short while.
Email drip campaigns are static, predetermined, and scheduled emails sent out to recipient at specific times and date. They are mostly used to continuously persuade a recipient over time to take an action. Examples of drip campaigns are: A welcome email , A promotional email campaign that sends users different sales and discounts throughout the promo period.
We recommend running a campaign for minimum of three months, and sending three to four emails per month.
Your project will be assigned a dedicated email campaign manager which may have experience working with other similar businesses in your industry vertical. This person will be working with a team of other experts and report deliverables to a project manager before sending out to you. The email campaign manager will serve as the main point of contact, interfacing between your team and our team.
Feedbacks From Our Clients
We’ve had the honour of creating beautiful experiences for a number of clients who have now turned family. Our utmost desire is to see our client’s business flourish by leveraging on the digital opportunity to increase revenue.