The Red Bra Project

Inspiring and Supporting Women, One Story At a Time

red bra project website macbook live preview



The Challenge

The Red Bra Project was created with an intention to serve as a platform to celebrate her. Where two diverse, sassy, loving, kind & at times very outspoken women come together to entertain, share & laugh with other women. It’s a place in a filter of crazy and oh so perfect highlight reels on social media where they would rather show a world where real is real and life happens.

Renee and Shawna identified the need to upgrade their original Red Bra Project website to a creative, modern and professional website that communicated not only their brand, but also the personality behind it. After months of deliberations, this task was entrusted into our hands and we gladly received it with open arms.


The Website

Having a strong presence on Youtube and Instagram, required us to integrate the video streaming platform and photo sharing platform with the website.


With the need to regularly publish new posts, events, and featured quotes, we developed a simple informational site using a CMS. Our strategy also revolved around harmonising the website theme with the new brand colors and effective imagery with focus on positioning, alignment and background.



Overall, the combination of these approach resulted in a better, more professional web presence for The Red Bra Project.


Smartecniqs is definitely a digital solution company we look forward to working with again in the future. They assisted with carrying out the vision for my website update and worked through providing creative solutions and options. I was extremely satisfied with the work they completed, timeliness and attention to detail for my project.
red bra client

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